I have a friend trying to start her new business selling hand-made soap.
It's never easy to make up a new brand.
You have to set up the retail system, identify the brand image, create certain amount of products that will hit the market in a way no one every does.
Of course, packaging tells about your brand, tells about the philosophy about your brand. The visual design interprets the ideology into eye-contact messages. It speaks for you.
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